rachel speaks

Friday, December 07, 2007

Commercials
What's happened to all the creative minds that used to be out there? Commercials are, for the most part, the dumbest things on TV, and that's saying a hell of a lot. Sure, there have always been a lot of stupid or annoying commercials (Florence Henderson's "Wessonality" commercials come to mind).

Cell phone companies now have some of the worst ads on the tube. Most of them are amazingly: a) boring b) stupid c) off-putting. Remember the great Sprint commercials a few years back that revolved around a misunderstanding because of a bad connection? Where the dauschunds stampede, and the guy brings home "Uncle Pillsbury Doughboy"? They were cool commercials. Everyone loved them. Now we get some smug-ass goober who can't multiply five times five, or some dippy broad who asks for her husband's opinion in a most annoying way, then always chooses the opposite. It doesn't make me want a cell phone unless I get to beat the broad with it.

(Though, in fairness, Verizon has a cute one on now, with the teenage girl who get the pony from hell for Christmas, while her friends get cool new phones.)

Insurance ads suck pond water (though the Mercury ads have been fairly entertaining). Ditto with fast-food ads. I swear, Arby's uses the most incompetent ad agency in the world. I wanted to throw the talking oven mitt in the fire, the "I'm thinking Arby's" got way old way fast, and the new one, with the drive-through guy repeating the order in the schmoozy voice is just creepy. (There used to be a great fast-food ad with a kid going, "Ka-ching" with each order. It's been years, though, so I can't remember the restaurant.)

Eww, the Burger King shit. I HATE the King. The first one I remember was a guy waking up in bed with that freaky creepy king sitting beside him with that freaky sxpression. Ugh. The guy makes my skin crawl. If I ever ate at Burger King, I would have stopped after those commercials came on.

About the only commercials that are consistently good these days are the California cows and Smilin' Bob in the Enzyte commercials. I get a kick out of those.

When the kiddo was eight or nine months old, no shit, he watched commercials. He did his own thing while the shows were on, then immediately lock in on the TV during the breaks. As soon as the commercials went off, he went back to contemplating his toes or whatever. Not even a baby would watch most of the crap on TV these days. Rachel10:57 PM









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