A Word from Our Sponsor

There are some really sucky commercials on TV these days. I realize a good commercial is an art -- getting an idea across in such a limited time frame is tough. Doing it well is even tougher -- proven by the fact that there are so many really sucky commercials out there.

Take the Sonic commercials. The Sonic guys make my teeth hurt. The husband-and-wife bozos aren't much better. I can't hit the mute button quickly enough when they come on.

There's an ad locally for a race track that shows people playing slot machines, the lottery, etc., each shot accompanied by a voice-over: "Dumb. Dumber. Dumbest." Then it shows people betting the horses at the track and the voice says, "Smart."

Huh? First, playing the horses is smart? In whose world? But more importantly, what the hell kind of commercial insults its viewers? Telling me I'm dumb doesn't leave me inclined to listen to your message.

There are a lot of commercials I won't even watch -- the cell phone ad running right now that shows two guys talking about "getting" various artists . . . most car ads . . . some really stupid check-cashing/finance spots. Some, on the other hand, are a hoot. The current Axe commercials -- the "Bom Chicka Wah Wah" ones -- are great. I actually downloaded them, and I don't download nothin'. There was a Superbowl commercial a couple years ago for one of the beer companies that showed a bunch of soldiers walking through the airport and everyone stands and applauds them that brings tears to my eyes every time I see it. And I think the Sprint commerical from a few years back about the dauschunds (man, I never spell that word right!) stampeding is one of the best.

But God save me from the Sonic guys. I wish they'd choke on those toaster sandwiches. Rachel9:55 PM